Couture with Conscience
I believe in creating beautiful handmade couture that tells a story – a story about the maker and its intended wearer and the time and place of its creation. Clothes should be an authentic expression of who we are, our inherent beauty and our aspirations for ourselves and the world. Museums around the world are filled with curated objects from historical periods. All are carefully selected, stored and exhibited with reverence for their value and meaning. Why can’t our living wardrobes be revered the same way?
Remember that saying “a stitch in time saves nine”? It’s so poignant now in the 21st century. The world and the fashion system is in crisis. The retail landscape is over saturated with mass produced poorly made clothes that waste precious resources and end up in landfill. The world doesn’t need more ‘throw-away’ bargains. We need more of the things that bring us pleasure and joy. Clothes that will endure with memories for many seasons and many more reasons. We need to lift the veil on our (mis)understanding of fashion and return to the legacy left before us when clothing and hand crafted goods held sentimental value. When they were worthy of their investment and care. We need to come to know exceptionally well made clothing when we see it, clothing that doesn‘t carry a guilty conscience.
Mooshi is not just another one of those handmade designer labels. It‘s a label that reflects my values as an individual with a social conscience, dedicated to fulfilling a purpose on this earth with the talents I behold. I’m a designer who appreciates the process of traditional and authentic craftsmanship, original bespoke design, hand stitched finishes and a meticulous attention to detail. Every stitch I make is made with loving intention. My inspiration of choice is vintage fashion and costume designs of bygone eras. I also love the slow art of couture sewing and haute couture embroidery. My greatest pleasure is immersing myself in the design and hand making process to create something that is truly unique. I hope you love what I do.